Questionnaire analysis and findings

Planning - Target Audience Feedback:



1) Do you watch a lot of short films?

A majority of the people said no. This gives us the indication that it is going to be very hard for us to make a film that will appeal to our target audience. We are also oing to need to make something which will hook them and arrest them and send them raving. We feel that this will be a challenge, but a worthy one.

2) Do you prefer the film to focus more on character or story?

A majority of the people responded story. Again, in order to make our film as good and as successful as it can be, we are going to need to create an idea which will not only be pleasing to the audience, but also pleasing to us as artists.

3) What types of genre do you particularly enjoy?
4) Do you prefer your films to be more realistic or more fantasy?

Amongst the most popular choices were drama, comedy and horror. Since comedy is very hard to get a handle on, and is very difficult to make convincing, it might be worth trying to create a short film which has elements of horror but is mostly a drama, possibly trying to deal with events which take place in a day to day, realistic setting (this is evident in that, in our findings, a majority of the subjects preferred to have their films much more realistic than fantastical, possibly implying that realistic stories are much easier to identify with and much more accessible/easy to digest).

5) What is a particular type of setting you like to see in films?

A majority of the subjects chose cities, possibly implying that, because of the rise in popularity of films such as Kidulthood, that people in our target audience like to see a film set in an urban environment because it is easier for them to connect/identify with, and is much more in keeping with their sensibilities, personalities and lifestyles.

6) What kind of narrative do you enjoy?

This is the most difficult section to properly analyse, as there were varying opinions here, opinions which were much more scattered than the previous sections. Among the most popular selections were love and relationships, true crimes and murders, drug and gang issues, and poverty and realism. Here, we can either create a short film which incorporates all of these selections or, as it would be rather difficult to do that (because we would end up giving up more time to one theme than another), we could choose the one theme which appeals to us most of all and make the best film we can based on that.

7) Would you consider watching a short film that we have made sometime in the future?

A majority of the people said yes, thus giving us the indication that our film will be seen by, at the very least, a small audience, and that we have some support. However, some subjects also chose “If I’m Bothered,” thus implying that it is, as has been mentioned, going to be a very hard task to make a film which will appeal to and please everybody.