Original Images (Poster and Magazine)

Evaluation: Print-based Texts Use of Images:

This is the original image used in our poster. This was the perfect image to use in our advertising materials because it clearly represented several aspects of our film in one concise image.

Firstly, it signified the oblivious nature of our main character (who is shown staring down at the wallet whilst the unnamed killer stalks in the background) and the sense of mystery and ambiguity that we were trying to create about the situation that he finds himself in.

Secondly, it symbolises the constant, underlying threat that the Killer poses to our main character, that he forever in the background, watching and waiting for a chance to strike.

Thirdly and finally, the use of this image in the poster, along with the actual finished film and the magazine article, create a cohesive brand identity which helps to connote a sense of violence, suspense, and surreal ambiguity, all of which are intended to persuade our target audience to view the film.

This image was edited in Photoshop; we increased the lighting on Dammy, to connote the idea that he is our main character, that the film is following him, and that he is generally oblivious to his deadly situation. Likewise, we decreased the lighting on the killer, to once again connote the sense that he is constantly looming in the background, watching and waiting for a chance to strike, and also to highlight the general uncertainty and doubt that we wanted, through Dammy, to create.



This is the original image used in our magazine article. Aside from the obvious editing of the date and time which was achieved using the Stamp tool on Photoshop. This image was completely unedited. Our intentions using this image were clear. We wanted to, on the one hand, strengthen our brand identity by giving the readers of the magazine a look at the main character, in that he is of an urban background and also, through the use of props seen in the image of the wallet and the expression on the character’s face which is shocked and confused, give thepotential audience clues as to what might unfold within the film.