Target audience profile

Planning - Target Audience:

Our target audience is 16 to 24 year olds.

The three main reasons for this decision are as follows:

1) We are of this age range and thus, we can create a film which offers us a realistic and insightful look into current youth culture. We can offer this through our use of a narrative and mood that are very suspenseful, violent mysterious, through our construction of characters, specifically the representation of the protagonist, Dammy, linking with our own thoughts and feelings on the issues of youth violence which are occuring today, therefore represents the normality of inner-city reality and through our use of contemporary music, which is similar to the types of music to which  people of this age range listen, for example, hip-hop and  r'n'b.

2) Films such as Kidulthood and Adulthood which are, in essence, urban social realist dramas, have proved to be popular and profitable at the box office. What links these two films with our film is the concept of youth violence. In the same way that films such as these are comments on youth culture and crime, we intend our film to function as a comment on these modern issues as well, thus creating a film that our target audience would like and appreciate and respond well to. However, as well as trying to tell a conventional urban social realism drama, we will also attempt to combine the representation of urban reality with a sense of mystery and surrealism, in order to give our audience a film which differs from the crime dramas they are more familiar with, which will, in turn, heighten the viewing experience.

3) We want to offer our audience an insight into a lot of different types of classic films such as The Seventh Seal and Taxi Driver through exploiting techniques of intertextuality. In making reference to these films, if our film proves popular, not only will we have deepened the impact of our film through the connotations triggered by these allusions, we may have successfully persuaded our target audience to seek out these films to expand their knowledge of classic cinema.