Evaluation Question 2) How effective is the combination of your main product and ancillary tasks?

Evaluation (2) - Coherence of Products:

We feel that the combination of each of our products is highly successful, the ancillary print-based texts evocatively echoing the same themes and motifs seen within our film, such as the use of colour, in particular black, red and light blue and the use of images. The very strong image of the bloody red hands is deliberately taken directly from our film and a promotional still inspired by a scene within the film.

The text and language used in our magazine article is absolutely reflective of our genre, for example, the phrase a bunch of manically scary, giggling children shows our use of language that is at once streetwise and edgy yet articulate, befitting a quality magazine such as Empire. Not least, it conveys  the menacing and chilling nature of our film.

The review article would give our prospective audience an authentically intellectual introduction to the film, analysing and criticising both the positives and the negatives our of film, and with its use of images, key facts and trivia and quotes, it would appeal not only to our target audience of young adults, but also get the attention of filmgoers in general and even, arguably, film connoisseurs through the assured discussion of filmic concepts and incorporation of confident reference to classics of the genre.

The font Charlemagne Std, which we use in both the poster, the title card of the film and in parts of the magazine article is very jagged, edgy and raw, and is very much in keeping with the gothic and disturbing ambience of our film. Additionally, the use of the tagline, Always look back, is very disconcerting, reflective not only of the disturbing content of the film, but also it is effective in anchoring the foreboding nature of the photograph.

The layout and colour scheme used within the photograph deployed in our poster is both very effective and coherent with our other products. With Dammy in the foreground and Steven in the background, it evocatively connotes a sense of foreboding and implies a constant underlying threat that is prevelant throughout all aspects of the film. The duality achieved through on the one hand the use of black and white and on the other hand the use of colour suggests a sense of isolation, and the image of Dammy’s staring down at the wallet while Steven stares at him menacingly suggests a sense of imminent deadly oblivion.

Other conventions used in our poster are both coherent with our other products and are in accordance with its purpose in promoting the release of our film. It would inform our audience of when the film would be released whilst transparently reflecting our genre, with the use of colour, image and tagline. The use of the website, in addition, would allow us to reach an even wider audience by engaging our a potential audience who would be attracted by the opportunity to interact with the film on a technological level.