Audience Feedback (Rough Cut)

Evaluation - Audience Feedback on Rough Cut:

In terms of the rough cut of our film, we were required to gain audience feedback in order to guide us through additions and changes which were necessary for our final cut, and which would ultimately enhance the viewing experience for our target audience. This was, we feel, a very insightful part of our research in planning because we were given specific examples of scenes and aspects of our film which did not appeal to our audience. For example, one audience member said "There are too
many long shots, and it becomes boring because of it!" whilst another audience member said "There isn't enough dialogue."

The only way in which we could go about addressing this issue was was by adding scenes which would prove to be far more visually engaging than what we already had. One such scene was the dog barking scene, which we intended to shock and jolt our audience, and to send them into an even deeper level of fear than the previous scene with Dammy's encounter with the Killer had already done. We also decided to alter the ending to make the Killer even more menacing and Dammy's outcome all the more tragic, frightening and shocking. We decided that we would do this through the use of the bat, along with the underlying soundtrack, to create a high element of dread and impending doom.

After filming these scenes and assembling them together to form a second rough cut, we showed our audience the film once again, and the addition of these scenes had the exact effect we were after. A large proportion of our feedback was positive, with comments such as "Really good use of voice-over!" which helped to highlight our character's naivety, and "Loving the soundtracks! Wicked!!" which we felt was a really strong point of the overall film, since it helped to accentuate the sense threat and panic that is always in our film.